Investing

Avoiding Emotional Investing

When building a financial strategy, we work hard to create an approach that plans for your longevity and allows you to live a satisfying life. But beyond helping clients prepare for a longer retirement, we are focused on addressing a key goal: Managing emotional reactions.

For many investors, the market’s inevitable fluctuations can make investing feel like an emotional roller coaster. However, letting erratic, short-term market movements create anxiety can lead to detrimental financial decisions.

Consider this graphical depiction of the emotional investing roller coaster:

Rollercoaster

Many investors allow emotions to affect the way they invest, and instead of staying invested for the long run, they tend to buy high and sell low. Not only do people not want to miss a big increase in the market (thus buying when we’re at an all-time high), but one of the biggest mistakes investors make is to panic during rough markets and hit the eject button.

“…be fearful when others are greedy and be greedy only when others are fearful.” – Warren Buffet

Consider if people started investing more in the market not based on fact, but because they saw it was rising and didn’t want to miss out. This is how we move from Confident, when markets are stable and rising based on real indicators, into Euphoric, when current investors start feeling too safe with the market and non-investors jump in because things seem great.

And whether we experience a large pull back or even just a quick dip in the market, the fear kicks in and sends us down into Desperate and Defeated lows. As your advisor, our goal is to help you gain the long-term perspective you need and avoid making knee-jerk reactions that can derail your financial future.

Unfortunately, making the emotional decision to buy or sell can be very damaging to your long-term performance.

We understand how difficult it can be to remove emotion, which is one reason we have an investment team that meets to determine the best course of action and keep our emotions in line. We also follow a process for investing that helps us remove those emotional tendencies and follow the process we have outlined to navigate market movement.

We know it’s not easy when times seem tough, but we’re here acting as your safety belt and you can hold on tight with us as we experience the downs and ups of the market. Having a well-structured portfolio that contains a variety of investments, pursues individual objectives, and reflects personal risk tolerance is incredibly important for reaching your goals.


Please remember that different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product made reference to directly or indirectly in this content, will be profitable, equal any corresponding indicated historical performance level(s), or be suitable for you or your portfolio. Due to various factors, including changing market conditions, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this newsletter (article) serves as the receipt of, or as a substitute for, personalized investment advice from Allos Investment Advisors, LLC.

The content of this letter does not constitute a tax or legal opinion. Always consult with a competent professional service provider for advice on tax or legal matters specific to your situation. To the extent that a reader has any questions regarding the applicability of any specific issue discussed in this content, he/she is encouraged to consult with the professional advisor of his/her choosing.

Published for the blog on April 20, 2021 by Allos Investment Advisors, LLC.

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